Email Marketing, Paid & Organic Copywriting.
NOOMA |
Email Marketing, Paid & Organic Copywriting. NOOMA |
About: NOOMA is an organic sports beverage brand, specializing in clean-ingredient performance and wellness drinks.
Project: Served as NOOMA’s Email Marketer & Copywriter. Managed brand’s email + SMS, increasing email revenue from 32% of retention revenue to 60% via automation, segmentation, and personalization—powered by regular metrics and consumer-insights analysis.
Samples
Brand Identity
Consumer Insights found that NOOMA’s customers were motivated by their clean ingredients and performance benefits. Research also revealed their target audience’s affinity for punchy, to-the-point messaging.
Original
The Revamp
Consumer Insights
Initiated the regular analysis of over 5000 consumer product reviews and conducted customer interviews to identify our target audience’s key motivations and anxieties. This research expanded into spearheading a brand identity revamp.
Unique Value
Reasons for Buying
Consumer Anxieties
Email + SMS
Segmentation
Email capture pop-ups
Early access SMS Campaigns
Brand Collaborations
Created relevant and engaging content, supporting brand collaborations.
